Ethical Policy – April Doubleday

April Doubleday’s vision for her company is to strive for complete transparency throughout her business. This transparency stretches from her sourcing of precious metals suppliers and gem stones to the design process with clients. April is committed to ensuring she uses suppliers that have social and environmentally responsible business practices.

April only uses ethically sourced precious metal in her jewellery. The gold is mined in accordance with independent standards. By choosing to source her materials in this way April can be sure that they have been traded in an ethical manner. This means April is looking for:

• Transparency & traceability in the supply chain
• Progressive environmental responsibility – management of toxic substances
• Greater access to mineral wealth for miners
• The minimum price limits exploitation by disreputable traders and companies
• Improved gender equality for women
• Elimination of child labour
• Standards for labour conditions
• Health and safety improvements
• Premium payments direct to communities for their development priorities

It is very important that effective social and environmental practices are put in place. Such practices empower people in marginalised places in the world and keep environmental issues at centre stage. In order to achieve her aims the precious metal in April’s jewellery is sourced through one or more of the following schemes.

Certification

Fairmined

April is licensed to use the Fairmined mark, through her commitment to incorporate Fairmined certified gold into her Jewellery, Engagement, Wedding, and Eternity rings.

Fairmined transforms mining into an active force for good, ensuring social development and environmental protection. Through April supporting the Fairmined organisation she is:

Ensuring no link to conflict situations
Ensuring no link to child labour
Creating safer and more stable jobs
Promoting gender equality
Promoting wellbeing in the community
Rewarding enterprise Environmental protection
Supporting small scale mining
Ensuring safe handling, reducing the use of chemicals
Protecting water supplies
Ensuring a positive environmental legacy

To find out more about the Fairmined organisation goto: http://www.fairmined.org

Rubyfair

Rubyfair is a partnership between British Jewellers and Tanzanian Miners in which both the miners’ welfare and the ecology of the land are considered. Rubyfair takes the welfare of its workers seriously and safety equipment and procedures are strictly adhered to. Improvements to roads have led to better access to remote villages. Rubyfair is proud to support the local community by sponsoring the Ukwama Children’s Home and Orphanage. For more information go to www.rubyfair.com

Silver

April uses 100% recycled silver wherever possible.

Conflict Free Diamonds

The diamonds April uses are sourced at present from Canada from the Diavik mine and Australia Argyle mine. The supply chain is socially and environmentally transparent; the diamonds can be traced to their origin, the mine and cutting centre can be named and the labour practices checked. Part of the profit from the diamonds gets pumped back into the Jeweltree Foundation to support further initiatives.

Ethical Policy